Cookie Policy

COOKIE POLICY

Last Updated: 12 March 2026

Welcome to AEO Simplified. This Cookie Policy explains how we use cookies and similar technologies on aeosimplified.com.
AEO Simplified is a trading name of SmartMarketingTools4U Ltd.

UK law requires websites to explain what cookies they use, why they use them, and how users can manage consent. [sprintlaw.co.uk], [templatesuk.com]

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website.
They help your browser function properly, store preferences, and allow us to analyse how visitors use our website.
Only strictly necessary cookies can run without consent — all others require explicit opt‑in under UK GDPR and PECR. [sprintlaw.co.uk], [templatesuk.com]

2. Why We Use Cookies

We use cookies to:

Ensure core website functionality.

Improve performance and user experience.

Understand how visitors use our site (analytics).

Support relevant marketing where applicable.

A compliant cookie policy must clearly outline these purposes. [cookieyes.com]

3. Types of Cookies We Use

a. Essential Cookies (Strictly Necessary)

Enable functions like security, page navigation, and consent management tools.
These do not require consent.

b. Analytics & Performance Cookies

These help us understand visitor behaviour and improve site performance.
Consent is required before these load. [templatesuk.com]

c. Functional Cookies

Enable enhanced features such as remembering your preferences.
These require consent.

d. Advertising & Targeting Cookies

Used for personalised advertising or tracking interactions across websites.
These always require explicit consent. [cookieyes.com]

4. Third‑Party Cookies

Some cookies may be set by third‑party tools (analytics, embedded content, etc.).
We will update this section whenever additional third‑party cookies are introduced.

Disclosure of third‑party cookies is required under UK GDPR transparency rules. [templatesuk.com]

5. How to Manage Your Cookie Preferences

When you first visit our website, you will see a cookie banner that allows you to:

Accept all cookies

Reject all non‑essential cookies

Customise your cookie settings

You can change your preferences at any time via the Cookie Settings link in our website footer.

Consent must be as easy to withdraw as it is to give, per UK GDPR. [templatesuk.com]

You may also control cookies through your browser settings.

6. Legal Basis for Using Cookies

Our cookie practices follow:

UK GDPR — governing transparency, consent, and user rights.

PECR (Privacy and Electronic Communications Regulations) — requiring consent before setting non‑essential cookies. [sprintlaw.co.uk], [templatesuk.com]

7. Data Collected Through Cookies

Depending on the cookie type, we may collect:

Device and browser details

Pages visited and actions taken

Time spent on pages

IP address or approximate geolocation

These disclosures are required in a compliant cookie policy. [cookieyes.com]

8. International Data Transfers

If any third‑party cookies send data outside the UK, we ensure appropriate safeguards are in place in line with UK GDPR requirements — including Standard Contractual Clauses or equivalent protections.
This is listed as a key item in UK cookie compliance checklists. [templatesuk.com]

9. Updates to This Cookie Policy

We review this policy at least annually or whenever our cookie usage changes.
Regular review and updates are considered best practice for UK websites. [wonder.legal]

The “Last Updated” date at the top of this page indicates the most recent revision.

10. Contact & Legal Identity

AEO Simplified is a trading name of SmartMarketingTools4U Ltd, the legal entity responsible for this website.

If you have any questions about this Cookie Policy or wish to exercise your data rights, please contact:

SmartMarketingTools4U Ltd
Trading as AEO Simplified
Registered Address:
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Data Protection Email: [email protected]

This is the official inbox for all privacy, GDPR, and cookie‑related inquiries.