What is AEO? Answer Engine Optimisation Explained.

Answer Engine Optimisation (AEO) is the process of making your content the chosen answer when people ask questions to Google, AI tools like ChatGPT, and voice assistants like Siri or Alexa.

It focuses less on ranking blue links and more on winning the answer box, AI overview, or spoken reply.

How AEO Differs from Traditional SEO

Traditional SEO targets top positions in search results. AEO ensures your site becomes the extracted answer in zero-click features. AI scans for clarity, facts, and structure—short paragraphs with active voice win.

Why AEO Matters for UK Businesses

In 2026, over 60% of searches end without clicks as AI provides direct answers. London businesses lose leads without AEO-ready content.

How We Help with AEO at AEO Simplified

We audit your site, add schema, create answer-first FAQs, and track AI citations. Book a free audit to own London questions.