Privacy Policy

PRIVACY POLICY

Last Updated: 12 March 2026

This Privacy Policy explains how AEO Simplified (a trading name of SmartMarketingTools4U Ltd) collects, uses, stores, and protects your personal data when you visit aeosimplified.com or interact with our services.
We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, which require transparency about how personal data is processed. [lawdistrict.co.uk]

1. Who We Are

SmartMarketingTools4U Ltd
Trading as AEO Simplified
Registered Address:
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ

Data Protection Email: [email protected]

As the data controller, we are responsible for deciding how your personal data is used. UK GDPR requires that we provide our identity and a contact method. [sprintlaw.co.uk]

2. Personal Data We Collect

We may collect the following types of personal data:

a. Data You Provide Directly

(e.g., when completing forms, subscribing, or contacting us)

Name

Email address

Phone number (if provided)

Business information (if provided)

Any other details you send voluntarily

b. Data Collected Automatically

(when visiting our website)

IP address

Browser type and version

Device information

Pages visited

Time spent on pages

Interaction data (clicks, scroll behaviour)

Automatic data collection is standard for website analytics. [lawdistrict.co.uk]

c. Data from Cookies

Analytics, functional, and preference cookies may collect data about your online behaviour.

Full details are in our Cookie Policy.

3. How We Use Your Personal Data

We use your data for the following purposes:

Providing and improving our website and services

Responding to enquiries or support requests

Sending newsletters or updates you subscribe to

Marketing communications (only with consent or soft opt‑in rules)

Website analytics and performance improvements

Security, fraud prevention, and system integrity

These purposes align with UK GDPR lawful processing guidance. [waterfront.law]

4. Lawful Bases for Processing

Under UK GDPR, we process personal data using one or more of the following lawful bases:

Contract — to provide services or respond to your requests

Consent — for email marketing and optional cookies

Legitimate Interests — improving our site, analytics, preventing fraud

Legal Obligation — record‑keeping and compliance requirements

Lawful bases must be disclosed in a privacy policy. [sprintlaw.co.uk]

5. How We Share Personal Data

We may share your data with:

a. Service Providers

Email marketing platforms

CRM systems

Web hosting

Analytics tools (e.g., Google Analytics)

b. Legal or Regulatory Authorities

Only if required by law.

We do not sell your personal data.
Sharing with processors must be disclosed under UK GDPR. [waterfront.law]

6. International Data Transfers

If any of our service providers transfer data outside the UK (e.g., US‑based tools), we ensure they use:

Standard Contractual Clauses (SCCs)

Approved UK safeguards

Adequacy regulations

This disclosure is required under UK GDPR transparency rules. [sprintlaw.co.uk]

7. Data Retention

We store personal data only as long as necessary for the purposes outlined in this policy, including:

Enquiry emails: up to 24 months

Marketing data: until you unsubscribe

Website analytics data: typically 26–38 months

Legal records: as required by UK law

Retention periods must be disclosed per UK GDPR. [waterfront.law]

8. How We Protect Your Data

We use appropriate technical and organisational measures, including:

Encrypted data transmission (HTTPS)

Access controls and authentication

Secure hosting infrastructure

Regular security reviews

Security practices must be disclosed in privacy notices. [waterfront.law]

9. Your Rights Under UK GDPR

You have the right to:

Access your personal data

Rectify inaccurate data

Erase your data (“right to be forgotten”)

Object to processing

Restrict processing

Data portability

Withdraw consent at any time (e.g., email marketing)

These rights must be included in UK privacy notices. [sprintlaw.co.uk]

To exercise your rights, contact us at:
[email protected]

10. Marketing Communications

We only send marketing messages when:

You provide consent, or

You are an existing customer and soft opt‑in applies

You may unsubscribe at any time by clicking the link in our emails.

11. Cookies

Our website uses cookies to:

Improve performance

Analyse behaviour

Personalise experience

See our Cookie Policy for full details.
UK GDPR requires privacy policies to reference separate cookie notices. [waterfront.law]

12. Complaints

If you are unhappy with how we handle your data, please contact us first.

If unresolved, you can complain to the Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Phone: +44 303 123 1113

Privacy policies must include ICO complaint rights. [waterfront.law]

13. Updates to This Privacy Policy

We may update this policy from time to time.
Changes will be posted on this page with an updated revision date.